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Smart Analytics

Services

Google Analytics

Flexible tracking via Google Tag Manager tailored to support your users. I can help you with the whole process or optimize your current implementation.

Analytics Strategy

Action-oriented, agile approach to strategy and KPIs is focused on developing solutions you can really use and the know-how to keep them relevant.

Seminars

Designed specifically for marketing professionals and designed to assist them in integrating analytics into the their process of making action-oriented business decsions.

Data Analysis

An approach to data analysis that emphasises the importance of putting data into context, addressing limitations, and conducting supplementary research.

Data Visualization

Dynamic dashboards in Google Data Studio or Excel. Impressive presentations in Powerpoint. Custom elements and templates in a variety of formats.

Site Optimization

User-centered optimization focused on increasing comversion and loyalty by generating value via relevant and engaging content presented in a user-friendly format.

Smart Analytics

Portfolio

Rachel Frendrup

Profile

Name:

Rachel Salvo Frendrup

Home:

Copenhagen, Denmark

Email:

rachel@smartanalytics.dk

Birthplace:

California, USA

Phone:

+45 28.77.68.70

Citizenship:

United States (Danish Residency)

Hi there! I'm Rachel Frendrup, Veteran Web Analyst and founder of Smart Analytics.

What is Smart Analytics? A fresh, innovative approach to analytics and optimization focused on empowering marketing professionals to confidently take action on analytical insights.

I believe what distingushes me as an analyst is my digilant attention to developing solutions that are accessible to their intended users through engaging them with analytics content that is relevant to their work in language that makes sense.

Smart Analytics is also a challenge, and I encourage you to hold me accountable for such a bold claim! That's the point. At the same time, I encourage you to be open to different methods of working if we are to create "smart" solutions together.

Rachel Frendrup

Skills

Technical

It's a relative term...

  • Microsoft Powerpoint
    100%
  • Google Tag Manager
    90%
  • Google Analytics
    90%
  • Google Data Studio
    80%
  • Microsoft Excel
    70%
  • HTML/CSS/JS
    30%

General

Other stuff...

  • Writing (English)
    100%
  • Data Visualization
    80%
  • Speaking/Facilitation
    80%
  • Graphic Design
    70%
  • Danish Language
    70%
  • Applied Statistics
    30%
Rachel Frendrup

History

DK

  • DIGITAL MEDIA ANALYST

    Oticon A/S, Sales & Marketing

    In September 2014, web analytics became fully integrated with marketing activities at Oticon when I transferred from IT to Marketing. A year later, I was joined by another analyst to meet increasing demand for analytics services.

  • WEB ANALYTICS & USABILITY SPECIALIST

    Oticon A/S, IT Business Systems

    Beginning in January 2011, my position at Oticon became dedicated to increasing the use of web analytics in Oticon's marketing activites and promoting data-driven optimization throughout the organization.

  • Web Designer / CMS Specialist

    Oticon A/S, Web Development Team

    When Oticon launched it's first professional website in 2002, I became part of the newly formed web team. My primary responsibily was design but I also participated in web development and CMS implementation.

  • Graphic Designer

    Oticon A/S, Creative Communication Group

    The days of glory for graphic designers! I worked with a great group of creative people producing everything from datasheets to large-format sales materials.

USA

  • Graphic Designer / Pre-press Specialist

    Agency & Private Consulting

    When I wasn't travelling after college, I was working for an agency doing various ad hoc design jobs and pre-press preperation.

  • Copywriter/Proofreader

    Agency & Private Consulting

    From writing software specs to proofreading 1000 page technical manuals for ISO compliance, during and after college I took any job related to writing I could get my hands on.

  • Medical Research Assistant

    Stanford University Fellowship & Private Biotech Start-up

    The most interesting part of my work in biomedical research was related to the affects of different types of medication on cardiac arrythmia. A paper was published of this work, on which I am an author.

  • Undergraduate Student

    Foothill College, California

    My original plan in life was to go to medical school. While I enjoyed the coursework, I evenutally decided that the practical application of medicine to not be the ideal career for me. So messy... in so many ways!

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